The National Cancer Institute has estimated that 192,370 women will be diagnosed with and 40,170 women will die of breast cancer in 2009. This statistic is not easy to ignore because it means that almost everyone knows someone affected by this terrible disease.
In the fall of 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. This was the start of using pink and especially pink ribbons to show your support for those diagnosed with breast cancer. Since that October almost two decades ago we now see hundreds, if not thousands, of products that are emblazoned with pink ribbons, colored pink, or otherwise sold with a promise of a small portion of the total cost being donated to support breast cancer awareness or research so you can help by just buying pink.