Wednesday, October 22, 2008

Budweiser Lager Lessons Special Events

Budweiser Lager Lessons Special Events

Lager Lessons Event

Wednesday Oct. 29 and Thursday Oct. 30
Bobby Van's Steakhouse - DC
809 15th Street, NW
Washington DC 200052
Lager Sessions at 6pm and 8pm each night


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Budweiser Lager Lessons

The Lager Lessons take place on the evenings of Wednesday, October 29th and Thursday, October 30 and are free. There are 2 events per evening so there are 4 chances to attend these events.

The Budweiser Lager Lessons feature:

Attendees and their guests arrive at on-premise account for the Lager Lessons Live event. A one-hour pre-event reception allows attendees to meet the Budweiser Brand Ambassador, and enjoy a few ice cold Buds and passed appetizers The room is decorated with historical Budweiser items as well as tasteful and refined branding items. TV's or video projectors show the latest Budweiser TV spots.

Attendees will enter and gather around highboy tables and cocktail rounds that contain branded buckets of beer. For 45 minutes, attendees will enjoy an educational and entertaining presentation on Budweiser, Lager and the brewing process including a comparative category tasting led by the Budweiser Brand Ambassador.

All attendees will leave with a Budweiser gift item, and one attendee will win the Grand Prize Budweiser Lager Lessons provides a fun, social "Night Out" and brings to life the personality of the Lager Lessons TV spots and communicates brand attributes and key messaging.

Wednesday, October 29, 2008 at 6:00pm
Thursday, October 30, 2008 at 10:00pm

Bobby Van's Steakhouse - DC
809 15th Street, NW